Brands Stories Tellers

Look, my name is Freedom Mercado. If you know me, you already know that I absolutely love life, loud laughter, and diving headfirst into epic stories that make people feel something real. I live for capturing the moments that define our culture, our passion, and our creative industries. But right now, we have to talk about one of the absolute biggest milestones for my platform, Coffee Grounds.

We recently got to sit down for a brilliant, game-changing interview with the one and only Karen Chupka, the Executive Vice President of Global Connections and Events for the NAB Show.

Let me tell you straight from the heart — she is truly the nicest, most genuine person you could ever meet. In a fast-paced media industry that can sometimes feel cold, intimidating, or overly corporate, Karen brings this incredible, authentic warmth that just fills the whole room and puts you right at…

Are you posting, scrolling, and trying to stay active on Facebook… but still wondering if it’s actually helping your business?

The problem may not be that you need to spend MORE time on Facebook.

You may just need a better system.

The 30-Minute Facebook Growth System gives you a simple, repeatable plan to help you use Facebook more intentionally in just 30 focused minutes a day.

You’ll learn how to:

✅ Know what to post

 The shift from "The Signature Letter" to "Brand Stories Telling" represents a profound evolution in how we view the power of voice, identity, and shared human experience. A signature is inherently personal, a singular mark of a single author tracing their distinct lines across a blank page.

While that singular focus served as a foundational pillar, the time has come to expand the horizon from a individual monologue into a rich, resonant chorus. By renaming our LinkedIn newsletter to "Brands Stories Telling," we are intentionally breaking down the walls of a single perspective to build a expansive, communal home for narrative exploration. This transition acknowledges that the most impactful stories are not those told in isolation, but those that intersect, collide, and harmonize with the journeys of others. We are stepping into a bolder arena where our own narrative no longer stands alone, but serves as a vibrant canvas that…