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Brand Essence: Story‑Driven World‑Building Archetype: The Creator Voice: Mythic, reflective, authentic Pillars: Story, Culture, Authenticity, World‑Building Audience: Creators, fandom culture, identity‑seekers Promise: We build worlds where your story becomes your identity Tagline: Where Worlds Open and Stories Come Alive

Its finally here one of Coffee Grounds biggest interview ever !!! with Vice President Kare
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All that meditatte instructors
Chef Freedom Mercado Serving CrabCakes

It's finally here one of Coffee Grounds biggest interview ever !!! with Vice President Karen Chupka of NAB Show who also was also helped run CES . Nicest person ever!! Gave me and Marty F. Orta ( Camera and Photographer) a few moments of her time. @nabshow
#cessna #CES #thenabshow #NABShow #karenchupka #nationalassociationbroadcasters #blogger #podcaster #postviralシ #podcasting #Podcasting101 #Indeed #blogging #technology #storytelling #ContentMonetization #contentcreator #ContentCreation #freedom #mercado #blogs

Discover the pure taste of Freedom Mercado Menu and recipes , where every advice and tip to interviews with every Chef he meets is a celebration of nature's cusines finest work by some of the most talented Chef in the Industry!

Gateway Video Games Designs Publsihing

From Our Family Panel  to Your Video Screen or Game Board Table

1. Story as Identity

We believe stories are not decoration — they are the core of who a brand is.

2. World‑Building as Strategy

We don’t just design visuals; you create universes, atmospheres, and emotional ecosystems.

3. Culture‑Driven Creativity

Gaming, anime, cosplay, fandom, faith, and community aren’t “influences” — they are the languages we speak fluently.

4. Authenticity Over Aesthetics

We don’t chase trends. You chase truth, meaning, and emotional resonance.

5. Holistic Creativity

Photography, writing, concept art, video, narrative design — all of it is part of one integrated creative engine.

We were born in the arcade glow of the late 1980s. Back then, gaming wasn’t just a pastime—it was a revelation. Remember these Titles like Street Fighter, Metroid, and Final Fantasy transformed screens into spaces of escape and imagination. We were Inspired by those and Video Game Play started as a grassroots zine circulated among hobbyists, blending early game reviews with indie comic panels and cel animation breakdowns.

In the vivid pulse of pixelated battles and hand-drawn heroes, Video Game Play has thrived for more than three decades—an enduring cultural node where comic artistry, gaming innovation, and animated storytelling collide. Our legacy isn’t just measured in years—it’s drawn in passion, framed in fandom, and coded with creative resilience.

BrandsStoriesTelling Core Identity: A creative universe where storytelling, gaming culture, and visual design merge into emotionally resonant brand narratives. Brand Archetype: The Creator (with touches of The Sage and The Explorer) Brand Purpose: To build worlds, characters, and narratives that help brands and individuals express their truth with depth, imagination, and authenticity.

Gateway Video Play Media Headquarters, from the left Tony, standing General Manager, Kanji on the other side of the panel Morris, Kristy and Charlie.

“Every brand is a universe. Every universe needs a story. Every story begins with a spark — a truth waiting to be shaped.” - Freedom Mercado 

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In this structure, the brand steps out of the spotlight and hands it to the people who use it. The customer becomes the protagonist, the one facing the challenge, the one who transforms. The brand plays the guide—never the hero. It offers tools, clarity, or confidence, but the victory belongs to the customer. These stories resonate because they’re mirrors. They let audiences see themselves not as buyers, but as heroes in their own unfolding narrative.

The Customer Hero Story

Video Game Play Brands Stories Telling

Values are the quiet backbone of a brand—the principles that shape its decisions when no one is watching. A value story doesn’t simply list beliefs; it dramatizes them. It shows the moment a company refused to cut corners, the time it chose integrity over convenience, the day it walked away from a lucrative deal because it didn’t feel right. These stories reveal character. And character, in branding as in life, is destiny.

The Value Story

Brand Essence: Story‑Driven World‑Building Archetype: The Creator Voice: Mythic, reflective, authentic Pillars: Story, Culture, Authenticity, World‑Building Audience: Creators, fandom culture, identity‑seekers Promise: We build worlds where your story becomes your identity Tagline: Where Worlds Open and Stories Come Alive

The Build Up 

 This story structure centers on building up the narrative conflict or tension to its high climatic point. Just as a mountain visually escalates in nature and then descends after reaching the summit, the plot in this story model exposes one challenge after the other, leading to a dramatic point and then to an equally sensational conclusion. In the Mountain structure, the ending of the story is not necessarily a happy one. Many people confuse this structure with the basic story arc because visually they look relatively the same. But the story arc is a general guidance on how stories should be crafted end-to-end. The Mountain structure, on the other hand, is an actual plot design that strategically and deliberately takes the audience through an intense experience immediately after the story begins. This structure can be used to capture and keep your audience’s attention in a very emotional way. Because it is intense in nature, it’s important to measure how the story might land with your audience in the testing phase and be extra analytical of the responses you get when landing it to ensure it is successful as a technique.

In brand storytelling, this structure is often used to showcase the customer as the hero as they share testimonials on how they were ‘transformed’ by the brand’s product or service. We are also seeing that brands are leveraging this approach internally to drive employee advocacy by turning employees into the heroes in their brand story and giving them an open platform to share the ‘transformation’ they’ve experienced while being part of the company. At any rate, this model is very effective in inspiring audiences. Remember, you want to take your audience through an unforgettable journey, so taking the time to assess what the journey will look like is a critical part of building the brand story.

1. Monomyth: Also referred to as the Hero’s Journey, this story model is probably the most popular because we simply love heroes and their remarkable journeys. Many of our favorite childhood stories as well as religious accounts have been built around this structure. This story archetype introduces the character as someone who lives an ordinary life but then through some unforeseen circumstance or conflict, they undergo a deep personal transformation that brings a fresh perspective to them and those around them.

Integrity & Authenticity

Gateway Game Play Brands Logo 40

BrandsStoriesTelling was born from the belief that stories are the most powerful form of identity. In a world overflowing with content, we return to the roots — character, world‑building, emotion, and truth.

We come from gaming culture, anime, fandom, and the creative communities that shaped us. We learned early that stories don’t just entertain — they transform. They build belonging. They create worlds people want to live in.

Today, we help brands, creators, and communities discover their own universes. Through narrative design, visual storytelling, and cultural fluency, we craft stories that feel alive — stories that breathe, move, and connect.

We don’t just tell stories. We build worlds. And we invite others to step inside.

We create honestly, respectfully, and with a commitment to staying true to our mission, our values, and our audience

Where Worlds Open and Stories Come Alive

Gateway Video Game Play Design & Publishing is a creative studio dedicated to building original universes, immersive gameplay, and powerful visual storytelling. We blend concept art, narrative design, and production‑level world‑building to craft experiences that move beyond entertainment and into meaning.

Our work explores the intersection of imagination, culture, and faith — shaping a multiverse of characters, worlds, and stories that invite players into something deeper. From early sketches and visual development to full game concepts and publishing pipelines, Gateway is the place where ideas evolve into living, playable realities.

Whether you’re here to explore our art, discover our game worlds, or learn about our creative process, Gateway opens the door to a new kind of storytelling studio — one built on vision, purpose, and limitless creativity.

Step inside the Gateway. The journey begins here.

The Character Laces

Meet Laces , she has the ability enhance her body into untape speed of the elements. From water to wind to even to solor power in just a blink or thought. 

Collector Case 

Laces Character Stands Alone
Chao and Odin Thunder Dragon of Lighting
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GROWN WITH INTENTION, DESIGN WITH CARE

We believe in working with Open CREATIVITY, not against it. Our holistic approach to Art and Writing , promotes free minded and soulful Gamers to Cosplayers and more , and ensures every piece of Artwork is as wholesome as it is exciting.

Coffee Grounds Newspaper 

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Anime Las Vegas Photo

Words from Our Community

Black Lens Photo
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Original Coffee Mug Logo

Black Lens understand Professional photography and long-form video production are essential pillars for establishing a credible brand and driving customer engagement in a crowded digital marketplace. High-quality commercial photography acts as the visual shorthand for a company’s values, with research indicating that it takes only 50 milliseconds for users to form a first impression of a website. By utilizing custom, professional images rather than generic stock photos, businesses can immediately elevate their perceived expertise and foster a sense of trust. These visuals serve as versatile assets that can be repurposed across website headers, social media feeds, and print marketing, ensuring a consistent and recognizable brand identity that converts prospects into loyal customers.

These omelet muffins with green chilies and bacon are a perfect breakfast on the go. They are called the Royal Batch! - Freedom Mercado 

 Muffins Omelette made by Freedom Mercado
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